Tree Planet is a great example of how technology and smartphones can be used to impact the real world.
Tree Planet was Founded in September 2010 by Hyung-soo Kim, Mincheol Jeong and Jaehyun kim, Tree Planet’s goal is to become the company which plants the highest number of trees around the world.
The app lets users themselves plant real trees through the company’s game. It is free to download and you can choose which part of the world you would like your tree to be planted in; Mongolia, South Korea or the Republic of Sudan.
Here’s how it works: Users play a game that challenges people to grow a virtual tree. Firstly people must dig a hole in the ground, plant seeds, pat your tree to encourage it, defend it from loggers and sheep and take care of it with water and fertilizer. When the tree grows in the game, a team of people will actually plant a real-life tree in the desert. They will even send you email notifications with updates on how the trees are growing.
In collaboration with the United Nation Convention to Combat Desertification (UNCCD) and Unicef, World Vision, Tree Planet finds corporate sponsors like Hanwha, ING to fund the tree and planting costs. Virtual items such as water and fertilizer have company logos on them which also pay for forest building initiatives. This obviously gives good corporate responsibility reputation to sponsoring companies. Members or volunteers from NGO’s will be organized to go and physically plant the trees.